Vizuna vs Qualtrics
Vizuna vs Qualtrics
Qualtrics is a powerful enterprise survey platform. Vizuna is a focused trust signal built around a pre-defined framework and guided rollout.
How is Vizuna different from Qualtrics? Vizuna measures professional trust through source-protected colleague reflections using the Trust Equation (Credibility, Reliability, Safety, Selflessness), while Qualtrics focuses on experience management (enterprise). Vizuna provides continuous, private measurement rather than periodic reviews.
- Trust Equation-based CRSS framework — no survey design needed
- Concrete Actions, not just data and dashboards
- Lighter-weight than building a custom survey program
Side-by-side comparison
| Dimension | Qualtrics | Vizuna |
|---|---|---|
| Complexity | Full survey platform (design + distribute + analyse) | Pre-built trust framework with short recurring check-ins |
| Setup | Weeks–months + consultants | Guided rollout |
| Cost | Enterprise survey platform pricing | Solo starts at $19/month; Connect is live at $29/month; larger rollouts are staged or scoped |
| Output | Custom dashboards | Prioritized actions + guidance |
| Privacy model | Configurable | Aggregate, privacy-gated |
Trust-by-design, not by policy
Vizuna is designed to keep organisation-facing reporting aggregate and source-protected, without turning trust into surveillance.
No names. No ranking.
Organisation-facing reporting is designed to reduce attribution risk and avoid linking trends back to one person.
Aggregated, not attributed.
Signals appear only after combining multiple colleague perspectives.
Patterns, not people.
The system is built to prevent monitoring or employee ranking.
Common concerns — and the reality
"This could expose leadership weaknesses."
Unmeasured trust doesn’t protect leaders. It only delays the moment they lose credibility.
"People will game the system."
Gaming is itself a signal of low trust. Well-designed systems surface this behaviour rather than conceal it.
"This won’t work in our culture."
Culture doesn’t reject trust. It rejects inconsistency and hypocrisy.
Ready to measure trust more directly than experience management (enterprise)?