Trust Glossary
Selflessness
Vizuna’s user-facing label for the balance between your own priorities and other people’s needs.
In Vizuna, Selflessness is the user-facing label for what the original Trust Equation literature calls Self-Orientation.
The core issue is focus. When someone is too caught up in their own goals, image, urgency, or agenda, trust weakens because other people experience the relationship as one-sided. That can show up as classic selfishness, but it can also show up in more subtle forms such as mission-driven self-focus, where a leader cares deeply about the goal but still leaves too little room for others' needs, perspectives, and constraints.
The antidote is not self-denial. It is balance: pursuing important goals while making clear that other people's concerns have been heard and considered. That is what Vizuna is trying to capture when it shows a Selflessness score.
How Vizuna measures this
Vizuna measures Selflessness through colleague reflections — surfacing whether recent interactions suggest a leader is making enough space for other people's needs or staying too focused on their own agenda. Actions help leaders practice specific listening and inquiry behaviors.
Ready to measure trust — not just talk about it?