Trust Glossary
Trust Quotient
The numerical output of the Trust Equation — a composite score reflecting how trustworthy someone is perceived to be.
The Trust Quotient (TQ) is the numerical result of applying the Trust Equation: (Credibility + Reliability + Safety) ÷ Selflessness. In the original Trust Equation literature, the Safety dimension is often referred to as Intimacy. It provides a single composite measure of perceived trustworthiness.
Unlike personality assessments or competency frameworks, the Trust Quotient is designed to be actionable. Each component maps to specific behaviors that can be improved: communicating expertise more clearly (Credibility), following through on commitments (Reliability), creating psychological safety (Safety), and managing self-focus (Selflessness).
The score is most useful when tracked over time. A declining Trust Quotient signals behavioral patterns that need attention, while an improving score indicates that deliberate trust-building efforts are working.
How Vizuna measures this
Vizuna calculates and tracks Trust Quotient over time using self-assessments and, where enabled, colleague reflections — producing a score that can be more grounded than self-report alone. The product then suggests prioritised actions tied to emerging trust patterns.
Ready to measure trust — not just talk about it?